HBO Max Sheds 1.8 Million Subscribers In The United States After Leaving Amazon, However Expands Total
HBO Max ended the quarter with 45.2 million members in the United States, which is down 1.8 million from last quarter. The recession was driven by HBO being eliminated from Amazon.com Prime, AT&T said, according to The Hollywood Reporter.
Worldwide, HBO and HBO Max subscriber numbers increased by 1.9 million to 69.4 million for the current quarter. The growth was fueled by strong international and also ad-supported customer development, AT&T claimed. The growth was sufficient to balance out the losses in the US.
Following HBO getting gotten rid of from Amazon.com Prime, HBO used a really, great deal to attempt to convince people to subscribe.
Looking in advance, AT&T stated it anticipates to reach the higher end of its target for HBO Max/HBO customer numbers-- the target disclosed in July was 67-70 million. AT&T is favorable concerning development due to many prominent releases turning up, consisting of Dune, The Matrix Resurrections, as well as the next season of Succession.
Looking further out, AT&T anticipates HBO Max/HBO to have in between 120-150 million clients by the end of 2025. For comparison, Netflix-- which is a much older service-- simply announced today that it has actually 213 million paid customers.
HBO Max s following large release, Dune, releases today at 3 PM PT/ 6 PM ET. In other news, the network said it could produce a brand-new Sopranos television program or film.